The Camera Centre – Reboot!
The Camera Centre website’s last incarnation had been turning over since 2004 and it was time to launch into the 2010 new year with a vibrant and easy to use system not only for members but for administration also. Tieing more succinctly with back-end shop operations the new website cuts out tedious stock filling across multiple systems whilst providing an easy to use interface for not only members but for guest shoppers also.
An easy to use one click shopping basket facility provides users the ability to choose and purchase items without getting bogged down in multiple pages of payment processing. This simple feature provides a substantial reduction in abandoned shopping baskets and invertly an increase in sales; what everyone want’s! With several successful Search Engine Optimisation techniques running throughout the site, The Camera Centre is now even easier to find.
Local Shetland retailer The Camera Centre has just launched a new internet store with some international help.
Owner Cecil Hughson and Manager, Ben Mullay knew that to extend their business a fresh online initiative was needed. This was especially important as many of the Camera Centre’s customers are in the outer islands and don’t travel into Lerwick often. There is also a large expat community who like to order photos for delivery to relatives in Shetland.
Working with New Zealand based marketing strategists, First Retail Ltd, Canadian software developers Dakis Decision Systems Inc and Cecil’s son in law John Smith, owner of yadUK, The Camera Centre has developed a product range that includes home-wear, gifts and décor – all created using customer’s own photos.
First Retail’s Director, Chris Wilkinson knew the Camera Centre’s dilemma well. With clients in many island territories including the Channel Islands, The Cook Islands, French Polynesia and Fiji the web has been a key element in helping these businesses engage with their community.
Up until recently, many of the products needed to be sent away for production. New technology has allowed stores in remote areas to create these on-site. The Camera Centre has invested in equipment, systems and training that will ensure work can stay within the Islands. In the future it is hoped the store will also develop export markets to the mainland and beyond.
Timed to launch in the key gift giving period leading up to Christmas, the site has already proven popular. Within hours of going live, orders began to arrive. Most popular lines so far have included photo collages, coasters, placemats and mousemats.
Launched on December 4th 2009
PHP, MySQL, e-commerce, SEO
First published on yadUK on Dec 28, 2009